Mini Masters Moments

Golf. One of the most exclusive sports, reserved for the elite few who can afford the country club memberships and the 3-figure tee time prices. The barrier to entry is high, especially for the next generation. So as a brand who believes in the power of sports to impact communities, Bank of America broke down that barrier by offering a year of $5 tee times for kids 6-18 at thousands of courses.

Launched during the 2026 Masters, golf’s most prestigious and most exclusive tournament, we took 3 of the most iconic Masters moments of all-time and recreated them with kids on public courses, to imagine what’s possible when kids have access to the sport.

Client
Bank of America

Role
Creative Director


Agency
Leo Burnett

Year
2026