Golf. One of the most exclusive sports, reserved for the elite few who can afford the country club memberships and the 3-figure tee time prices. The barrier to entry is high, especially for the next generation. So as a brand who believes in the power of sports to impact communities, Bank of America broke down that barrier by offering a year of $5 tee times for kids 6-18 at thousands of courses.
Launched during the 2026 Masters, golf’s most prestigious and most exclusive tournament, we took 3 of the most iconic Masters moments of all-time and recreated them with kids on public courses, to imagine what’s possible when kids have access to the sport.
